Advertising on Food Trucks has become big business. Fortune 500 companies such as Verizon, Frito-Lay, and gaming conglomerate NAMCO are just a few that have tossed their hats into the ring. Considered one of the most direct brand to consumer experiences, the onslaught of “gourmet” catering trucks with corporate branding have taken cities by storm.
At the helm of this trend is Los Angeles based RoadStoves. Food truck advertising has been a staple of their “soup to nuts” services since inception. With clients ranging from Frito-Lay to ESPN, branded food trucks have been seeing rolling city streets across the U.S. Advertising on food trucks, however, is not easy. The patchwork system of truck owners, truck leasing companies, commissaries, and different city, county, and state regulations make the service tricky. Additionally, operating a “corporate food truck” requires immense attention to brand management.
Looking ahead, the growth of the food truck industry throughout the U.S., Canada, and now slowly branching out to Europe and the Middle East is without question expanding the opportunities for advertising on food trucks. Whether seeking food trucks solutions through RoadStoves (www.roadstoves.com) or another service provider, be sure to review their client list, past corporate food truck launches, and strategy going forward to execute the “branded food truck” of you or your clients choice.
As far as “wrapping” catering trucks in corporate logos, typically the process involves simply applying a graphic vinyl (i.e. “3M” vinyl) over a period of a few days. Some damage to the underlying paint on the catering truck may occur, so when pricing out this service, be sure to quote the design, application, removal, and potential paint damage to the food truck. There are multiple “branding” companies, also check their client list and make sure they’re aware of the various permits on the food truck’s exterior that must remain visible and intact.
Finally, when staffing and executing a “corporate branded food truck”, be sure to inquire about the experience and backgrounds of the driver, cook, and brand ambassadors who will be representing the company being promoted via the “branded” food truck. This is the client’s “first and last” interaction via the food truck with their desired customers. Make sure the people with whom they interact properly represent the client.